Figuring out what to sell, setting up your website and generating traffic is easier said than done.
Once you have the idea to start an eCommerce business, it can take a year or two to get your ducks in a row. When you’re finally ready to launch your ecommerce website, you can’t expect traffic and sales to start surging in.
In my experience (4+ years of online marketing), it takes about 100 days to get traction and around 9 months to achieve significant growth. Marketing an online store is kinda like making a baby
The first 100 days are super critical.
My goal has always been to grow my marketing agency and launch my own eCommerce website. With that goal in mind, I’ve worked tirelessly to develop repeatable processes to grow a website from 0 visits per month to 10K visits in a hundred days. Then 4x that growth in the following 6 months. My last project, I grew from 30 visits a day to 3500…in 9 months.
You can read all day long about strategies and tactics for growing your online store, but you’ll soon be left feeling like you’re drowning under a mountain of information. And when you finally manage to try out of those so-called “growth hacking” tricks, nothing happens.
Tips and tricks are just that.
Ecommerce marketing is closely aligning goals, strategies and tactics to achieve sustainable traffic growth that results in sales.
Okay, let’s break these three things down. There are:
This is the order you should work in.
A marketing goal can be traffic, revenue or customer based. Working with a 9 month concept, we can set a goal for 30K visits and $5K of sales per month.
That’s a goal you can aim your ecommerce store at.
A strategy gives your goal a path. So in order to hit this goal of $5K sales per month in nine months, you decide are going to use the following strategies:
Okay, there are the strategies. Now, a tactic is how you are going to execute your strategy.
Take for example your growth strategy to send massive traffic to your site.
The tactics you plan to use to make this happen could be as follows:
Goal + Strategies + Tactics = A concrete ecommerce marketing plan.
But in order to get an effective ecommerce strategy in place, there’s one thing you really need to do.
If you’re marketing plan doesn’t start with a well defined target audience, it will fail. Now, its totally fine if your target audience changes – but you can’t afford to have your marketing “floating around accidental-like on a breeze” (in my Forest Gump voice). You need to be purposeful in each action.